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Boost for Hepburn Markets and Events

Generating income and increasing profits through the sale of farm-gate produce, locally manufactured provender, second-hand items and craft at Hepburn markets is set to get a whole lot easier. A free workshop and individual mentoring for market stallholders and event managers is being delivered at the Council Chambers in Daylesford through the University of Ballarat’s Central Highlands Digital Enterprise project.

The ‘Market to Market’ workshop scheduled for 6:00pm on the 14th November will include tips on visual merchandising, web-based marketing, and use of social media. It is aimed at increasing profits through driving customers to market stalls. A special emphasis will be placed on using online skills and digital marketing techniques to assist the viability of local microbusinesses. Workshop content also addresses regional conditions and the special nature of selling in an outdoor market setting. 

Training will be delivered by Hepburn businesswoman Noelene Gration of Ascend Public Relations and Communications, and Gerrie Carr-MacFie of DigiBiz. The project is part of an Australian Government funded program aimed at uplifting online skills across the Central Highlands region. Hepburn Shire Council is supporting the project which has already seen a number of local businesses and community groups benefit from activities and learning tools. Workshops have responded to skill gaps identified by business owners across tourism, professional services, retail, agribusiness and not-for-profit enterprises.

DigiBiz manager Gerrie Carr-MacFie commended local markets and events for making an important, but largely under-estimated contribution to the economic and social well-being of the Hepburn Shire.

“It is recognised that markets and events contribute to the income of individuals and families in Hepburn Shire, and to visitor product in the tourism sector. However, there is a broader contribution to social well-being that is often under-estimated.”

“Market and event stall holders play a huge role in promoting a bounteous and rich local culture. They give residents and visitors a glimpse of the unique Hepburn lifestyle. Every weekend healthy organically produced fruit and veg from Trentham, gourmet provender from Musk, unique craft from Creswick and second hand treasures from Hepburn Springs Village, are sourced from the plethora of markets and events in and around the communities of Hepburn. These markets define the flavour of the region, convey a sense of place and generate connectivity between artists, growers, retailers and consumers. Through our workshop and individual mentoring we hope to boost the business activity of local stall holders and extend these social outcomes”, said Gerrie

Current market stall-holders, intending stall-holders and community groups can register to attend the FREE Digital Enterprise training activities by clicking onto www.digibiz.net.au

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