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Boost for Central Highlands Markets and Events

Generating income and increasing profits through the sale of farm-gate produce, locally manufactured provender, second-hand items and craft at local markets is set to get a whole lot easier. A free workshop and individual mentoring for market stallholders and event managers is being delivered through the University of Ballarat’s Central Highlands Digital Enterprise project.

The first ‘Market to Market’ workshop is scheduled for 6:00pm on the 14th November in Daylesford. It will include tips on visual merchandising, web-based marketing, and use of social media. It is aimed at driving customers to market stalls. A special emphasis will be placed on using online skills and digital marketing techniques to assist the viability of local microbusinesses. Workshop content also addresses regional conditions and the special nature of selling in an outdoor market setting. 

Training will be delivered by Hepburn businesswoman Noelene Gration of Ascend Public Relations and Communications, and Gerrie Carr-MacFie of DigiBiz. Workshops are part of an Australian Government funded program aimed at uplifting online skills across the Central Highlands region. Local councils is supporting the project which has already seen a number of businesses and community groups benefit from activities and learning tools across tourism, professional services, retail, agribusiness and not-for-profit enterprises.

DigiBiz manager Gerrie Carr-MacFie commended local markets and events for making an important,

but largely under-estimated contribution to the economic and social well-being of the region.

“It is recognised that markets and events contribute to the income of individuals and families and to visitor product in the tourism sector. There is a broader contribution to social well-being.”

“Market and event stall holders play a huge role in promoting a bounteous and rich local culture. They give residents and visitors a glimpse of a unique rural lifestyle. Every weekend healthy organically produced fruit and veg, gourmet provender, unique craft and second hand treasures are sourced from communities like Avoca, Meredith, Haddon, Trentham, Musk and Creswick. These market stall-holders define the flavour of the region, convey a sense of place and generate connectivity between artists, growers, retailers and consumers.”

Through our Market to Market workshop and individual mentoring we hope to boost the business activity of local stall holders and extend these social positive outcomes”, said Gerrie

Current market stall-holders, intending stall-holders and community groups can register to attend the FREE Digital Enterprise training activities by clicking onto  

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Events calendar

Jun 2020